This Privacy Policy ("Policy") sets out how CheersFlights (USA) Inc. and its subsidiaries, related bodies corporate and franchisees worldwide, and all their brands (collectively referred to in this document as "CheersFlights Inc.", "we", "our" or "us") protects the privacy of your personal information.
CheersFlights Inc. is an Online Travel Agency. We need to collect, use and disclose personal information in order to perform our business functions and activities, including making and managing travel bookings on behalf of our customers. We are firmly committed to protecting the privacy and confidentiality of personal information and to maintaining various physical, electronic and procedural safeguards to protect personal information in our care.
By providing personal information to us (either directly or allowing another person to do so on your behalf), you agree that this Policy will apply to how we handle your personal information and you consent to us collecting, using and disclosing your personal information as detailed in this Policy. If you do not agree with any part of this Policy, you must not provide your personal information to us. If you do not provide us with your personal information, or if you withdraw a consent that you have given under this Policy, this may affect our ability to provide services to you or negatively impact the services we can provide to you. For example, most travel bookings must be made under the traveler’s full name and must include contact details and appropriate identification (e.g. passport details). We cannot make bookings for you without that information.
There may be instances where your local data protection laws impose more restrictive information handling practices than the practices set out in this Policy. Where this occurs, we will adjust our information handling practices in your jurisdiction to comply with these local data protection laws.
Personal information has the meaning given under your local data protection law. Personal information generally means information which relates to a living individual who can be identified from that information, or from that information and other information in a person's possession, including any expression of opinion, whether true or not, and whether recorded in material form or not, about an identified or reasonably identifiable individual, and any indication of intention in respect of an individual.
Generally, the type of personal information we collect about you is the information that is needed to facilitate your travel arrangements and bookings and to arrange travel related services and/or products on your behalf. For example, we may collect details such as your name, residential/mailing address, telephone number, email address, credit/debit card details (including card type, card number, security number and expiry date), passport details, loyalty program/frequent flyer details, information about your dietary requirements and health issues (if any), and other details relevant to your travel arrangements or required by the relevant travel service provider(s) (e.g. airlines and accommodation or tour providers).
When you contact us for other purposes, we may also collect personal information about you in relation to those purposes. For example, we may collect your personal information so we can contact you about a competition you have entered (e.g. if you win) or to respond to an inquiry or feedback you have sent to us. We also collect information that is required for use in the business activities of CheersFlights Inc. and our related entities, including for example, financial details necessary in order to process various transactions, video surveillance footage used for security purposes, and other relevant personal information you may elect to provide to us.
In some circumstances, we may collect personal information from you which may be regarded as sensitive information under your local data protection laws. Sensitive information may include (without limitation) your racial or ethnic origin, philosophical or religious beliefs or affiliations, sexual preferences or practices, criminal record and the alleged commission of an offence, membership of political, professional or trade associations, biometric and genetic information, passwords and financial information and health information, and any personal information relating to a child under the age of 13.
We will only collect sensitive information in compliance with your local data protection laws, with your consent and/or where it is reasonably necessary for, or directly related to, one or more of our functions or activities (e.g. to make travel arrangements), unless we are otherwise required or authorised to do so by law. To the extent permitted or required under your local data protection laws, you consent to us using and disclosing your sensitive information for the purpose for which it was collected, unless we subsequently receive your consent to use it for another purpose.
For example, if you provide health information to us in connection with a travel insurance application you would like to make, you consent to us using and disclosing that health information in connection with arranging that travel insurance on your behalf. A further example is if you disclose your religious beliefs to us because you are interested in, for example, certain holiday packages, in which case you consent to us using and disclosing that information in connection with facilitating your request. We will not use sensitive information for purposes other than those for which it was collected, unless we subsequently receive your consent to use it for another purpose.
We will collect personal information directly from you unless it is unreasonable or impracticable to do so. Generally, this collection will occur when you deal with us either in person, by telephone, letter, facsimile, email, when you visit any of our websites or when you connect with us via social media.
We may collect personal information about you when you purchase or make inquiries about travel arrangements or other products and services; when you enter competitions or register for promotions; when you subscribe to receive marketing from us (e.g. e-newsletters); when you request brochures or other information from us; or when you provide information, or use our services, on social media. Unless you choose to do so under a pseudonym or anonymously, we may also collect your personal information (other than sensitive information) when you complete surveys or provide us with feedback.
In some circumstances, it may be necessary for us to collect personal information about you from a third party. This includes where a person makes a travel booking on your behalf which includes travel arrangements to be used by you (e.g. a family or group booking or a travel booking made for you by your employer). Where this occurs, we will rely on the authority of the person making the travel booking to act on behalf of any other traveler on the booking. By providing your personal information to us, either directly or through a family member, employer or other agent or representative in connection with a travel booking or related service, you will be deemed to have consented to your personal information being collected by us and used and disclosed in accordance with this Policy.
Where you make a travel booking on behalf of another person (e.g. a family or group booking or a travel booking made for an employee), you agree you have obtained the consent of the other person for CheersFlights Inc. to collect, use and disclose the other person's personal information in accordance with this Policy and that you have otherwise made the other person aware of this Policy.
You should let us know immediately if you become aware that your personal information has been provided to us by another person without your consent or if you did not obtain consent before providing another person's personal information to us.
We will only process your information where:
You have given your consent to such processing (which you may withdraw at any time, as detailed at section 8 below); the processing is necessary to provide our services to you; the processing is necessary for compliance with our legal obligations; and/or the processing is necessary for our legitimate interests or those of any third-party recipients that receive your personal information (as detailed in sections 5 and 6 below).
Where you contact us in relation to a travel booking or query, the purpose for which we collect your personal information is generally to provide you with travel advice and/or to assist you with booking travel and/or travel related products and services. However, the purpose for collection may differ depending on the particular circumstances as disclosed in this Policy (e.g. collection of your personal information for the purpose of your participation in a competition, provision of feedback, etc.).
When we book and otherwise arrange travel related products and services for you, we usually act as agent of the relevant travel service providers (e.g. for a hotel). In this case, we process your personal information as necessary so as to provide the services you requested from us. This usually includes collecting personal information about you both for our internal purposes as described in this Policy and for the travel service provider for whom we act as agent for their internal purposes (e.g. to provide you with the booked services). For example, if you book a flight through us, then we use your personal information to enable your flight to be booked and disclose it to the airline to enable the airline to provide the flight service to you.
We may therefore share your information with our travel service providers such as hotel, airline, car rental, or other providers, who fulfil your travel bookings. Please note that these travel service providers also may use your personal information as described in their respective privacy policy and may contact you as necessary to obtain additional information about you, facilitate your travel reservation, or provide you with your requested services. We encourage you to review the privacy policies of any third-party travel service providers whose products you purchase through us. We will provide you with copies of all relevant travel service provider terms, conditions and privacy policies on request.
We act as agent for or on behalf of many thousands of travel service providers around the world, so it is not possible for us to set out in this Policy all of the travel service providers for whom we act or their locations. For more information about the disclosure of personal information to travel service providers located overseas, please refer to the section below titled "Is personal information transferred overseas".
If you have any concerns regarding the transfer of your personal information to a travel service provider, or you wish to contact us for further information, please refer to the "Feedback / Complaints / Contact" section below.
The purposes for which we collect personal information further include:
Providing you with services and tools you choose to use (for example, saving travel preferences on our websites to a wish list or saving personal information to allow for pre-population of online forms); identification of fraud or error; regulatory reporting and compliance; developing and improving our products and services and those of our related entities; servicing our relationship with you by, among other things, creating and maintaining a customer profile to enable our brands to service you better or presenting options on our website we think may interest you based on your browsing and preferences; involving you in market research, gauging customer satisfaction and seeking feedback regarding our relationship with you and/or the service we have provided; to facilitate your participation in loyalty programs; for research and analysis in relation to our business and services, including, but not limited to, trends and preferences in sales and travel destinations and use of our websites; internal accounting and administration; to comply with our legal obligations and any applicable customs/immigration requirements relating to your travel; and other purposes as authorized or required by law (e.g. to prevent a threat to life, health or safety, or to enforce our legal rights).
Where permitted by local data protection laws, we may use your personal information to send you targeted marketing activities relating to our products and services (and those of third parties) that we think may interest you, unless you have requested not to receive such information. These may include, but are not limited to, mail outs, electronic marketing and notifications as described below, and telephone calls). We will only use your personal information to send electronic marketing materials to you (including e-newsletters, email, SMS, MMS and iM) with your consent (which consent may be express or, where permitted by local data protection laws, inferred).
Should you no longer wish to receive promotional/marketing material from us, participate in market research or receive other types of communication from us, please refer to the "Feedback / Complaints / Contact" section below (section 13). You can unsubscribe from receiving electronic marketing materials by following the unsubscribe prompt in your email, SMS, MMS, iM or other form of electronic marketing. Please also see the "Your rights" section of this Policy to learn about your ability, at any time, to opt out or limit the use of your browsing behavior for online behavioral advertising purposes (section 8 below).
We will only disclose your personal information to third parties in the ways set out in this Policy and, in particular, as set out below, and in accordance with your local data protection laws. Note that, in this Policy, where we say "disclose", this includes to transfer, share (including verbally and in writing), send, or otherwise make available or accessible your personal information to another person or entity.
Your personal information may be disclosed to the following types of third parties: our contractors, suppliers and service providers, including without limitation: in each of the circumstances set out in the section titled "How do we use and disclose your personal information?"; suppliers of IT based solutions that assist us in providing products and services to you (such as any external data hosting provider(s) we may use); publishers, printers and distributors of marketing material; event and expo organizers; marketing, market research, research and analysis and communications agencies; mailing houses, freight services, courier services; and external business advisers (such as lawyers, accountants, auditors and recruitment consultants); our related entities and brands; travel service providers such as travel wholesalers, tour operators, airlines, hotels, car rental companies, transfer handlers and other related service providers; a prospective purchaser, in connection with a merger, acquisition, reorganisation or sale of Flight Centre, or any of our subsidiaries, business lines, related bodies corporate and franchisees, or of assets of Flight Centre or any such subsidiaries, business lines, or related bodies corporate and franchisees; a person making your travel booking on your behalf, where you are traveling on a booking made on your behalf by another person (for example, a family member, friend or work colleague); your employer, where you are an employee of one of our corporate, business or government clients and you are participating in an event or traveling for work purposes; a person who can verify to us that they have a relationship with you (e.g. a family member) where you are not contactable, the person correctly answers our required security questions and the request is, in our opinion, in your interest (for example, where the person is concerned for your welfare or needs to undertake action on your behalf due to unforeseen circumstances); as required or authorized by applicable law, and to comply with our legal obligations; customs and immigration to comply with our legal obligations and any applicable customs/immigration requirements relating to your travel; government agencies and public authorities, to comply with a valid and authorized request, including a court order or other valid legal process; various regulatory bodies and law enforcement officials and agencies, including to protect against fraud and for related security purposes; and enforcement agencies where we suspect that unlawful activity has been or may be engaged in and the personal information is a necessary part of our investigation or reporting of the matter.
Other than the above, we will not disclose your personal information without your consent unless we reasonably believe that disclosure is necessary to lessen or prevent a threat to life, health or safety of an individual or to public health or safety or for certain action to be undertaken by an enforcement body (e.g. prevention, detection, investigation, prosecution or punishment of criminal offences), or where such disclosure is authorised or required by law (including applicable privacy / data protection laws).
On our websites, you may choose to use certain features that can be accessed through, or for which we partner with, other entities that are not otherwise affiliated with us. These features, which include social networking and geo-location tools, are operated by third parties, including social networks, and are clearly identified as such. These third parties may use or share personal information in accordance with their own privacy policies. We strongly suggest you review the third parties’ privacy policies if you use the relevant features.
When you engage us to book flights on your behalf, we will provide your personal information (i.e. name, email address and/or mobile number) to the relevant airline. This enables airlines to advise passengers of irregular flight operations and disruptions (e.g. flight cancellations, schedule changes) directly.
We may share your personal information with certain overseas recipients, as outlined below, in accordance with applicable data protection laws.
Some of these recipients may be located in countries that do not provide the same level of privacy protection as your home jurisdiction. In such cases, and to the extent permitted by law, CheersFlights will not be responsible for how those overseas recipients handle, store, or process your personal information.
(a) Our overseas related entities
CheersFlights operates internationally, including in Australia, New Zealand, Canada, the United States, the United Kingdom, South Africa, Hong Kong, India, China, Singapore, the United Arab Emirates, Ireland, the Netherlands, Mexico, Germany, Norway, Sweden, Denmark, and Finland. Your personal information may be disclosed to these related entities to facilitate travel bookings or to enable administrative, technical, and advisory services, including secure data storage and processing.
(b) Travel service providers located overseas
To provide our services, we may need to disclose your personal information to travel service providers located in other countries. The specific location will depend on the nature of your booking and where the service provider operates. Typically, your personal data will be shared in the country where travel services are arranged or where the provider’s management is based.
(c) Overseas third-party service providers
We may also share your personal information with trusted third parties overseas that perform services on our behalf, such as data storage, processing, and administrative functions. These disclosures are limited to what is necessary to facilitate your travel booking or support our operational processes.
Our key service providers are located in India, Indonesia, the Philippines, Hong Kong, the United States, the United Kingdom, Spain, and Australia, among other jurisdictions. If you would like more information about where or to whom your personal information is transferred, please refer to the “Feedback / Complaints / Contact” section below.
CheersFlights employs appropriate technical and organizational measures to protect your personal information from unauthorized access, misuse, alteration, or disclosure. We regularly review and improve our security practices to ensure your data is handled with care and confidentiality.
While we take all reasonable precautions, we cannot guarantee the security of information handled by third parties, including those operating independent websites or services. We will destroy or anonymize personal information once it is no longer required for business purposes or as required by law.
You have the right to access, correct, update, delete, or restrict the processing of your personal information held by us. You may also withdraw your consent for data processing or request a copy of your personal information in a machine-readable format. To exercise these rights, please contact us as outlined in Section 13 below.
We aim to respond to all valid requests within one month, although complex cases may require additional time. In certain situations permitted by law, such as national security or confidentiality obligations, we may decline access but will provide written reasons where possible.
You may lodge a complaint with the relevant government authority if you believe your privacy rights have been violated. Please note that restricting or withdrawing consent may affect our ability to provide certain services, such as processing travel bookings that require verified identification.
You are responsible for ensuring that the information you provide is accurate and up to date. You can also opt out of marketing emails at any time by clicking “unsubscribe” in our messages or contacting us directly. We may request valid identification to verify your identity before processing any request.
CheersFlights reserves the right to charge a reasonable administrative fee for manifestly unfounded or excessive requests, or for additional copies of your personal information.
Our website and mobile applications may include social media features or widgets (such as “Like” and “Share” buttons) operated by third-party platforms like Facebook. These features may collect information such as your IP address, the page you are visiting, and may use cookies to function properly.
If you are logged into your social media account, these third parties may link your interactions on our site to your social profile. They may also share limited information with us—such as your name, profile picture, or email address—in line with their own privacy policies. We may use this information to provide relevant marketing through those platforms.
Your interactions with these social media features are governed by the privacy policies of the respective third-party providers. For more details on how they collect and use your data, please refer directly to their privacy policies.
When you access our website, use any of our mobile applications, or open electronic communications from us, our servers may automatically record data about your device and the network you are using to connect, including your IP address. An IP address is a unique numerical label assigned to your device when you access the internet. On its own, an IP address does not usually identify an individual, as the same device may be used by multiple users.
We may use IP address information to administer and secure our systems, investigate potential security issues, analyse anonymised website or app usage data, and, where legally permitted and consented to, link IP addresses with other personal information to help tailor marketing and advertising materials.
(a) What Are Cookies?
Cookies are small text files stored on your device that help websites remember information about your visit. These may include preferences, login details, pages visited, and actions taken on the site. Cookies enable us to enhance your browsing experience and provide a more personalised service.
(b) Why We Use Cookies
CheersFlights uses cookies to identify a visitor’s browser, track visits anonymously, and improve website performance. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain until deleted). You can remove or block cookies through your browser settings, but some site features may not function as intended.
Web Beacons / Clear GIFs
We may use small transparent images known as web beacons or clear GIFs to help us better manage content on our website and track engagement. These technologies help us understand which content is most effective without storing personal information.
Third-Party Tracking
Certain trusted partners or service providers may use cookies or web beacons on our website to help manage and improve content. CheersFlights does not control these cookies and does not link information gathered by third parties to our customers’ personal information.
Behavioural Targeting / Re-Targeting
We may partner with third-party ad networks to display targeted advertising based on your interests. These networks may use cookies or similar technologies to collect non-personally identifiable data about your activities across websites. If you wish to opt out of targeted advertising, please email us at privacy@cheersflights.com. Note that this will not stop all advertising, but may limit personalised ads.
(c) Third-Party Cookies
When you visit certain sections of our website or mobile app, third parties may place cookies or use web beacons to collect information about your usage, device, and browser. This information may be used for statistical reporting, site improvement, and interest-based advertising.
Our current analytics provider, Google Analytics, collects anonymised data to help us measure and analyse traffic and user behaviour. For more details, please visit
Google’s Privacy Policy or opt out using the
Google Analytics Opt-Out Browser Add-on.
(d) Managing Cookies Usage
You may block cookies through your browser settings. However, doing so may limit your ability to use certain features on our site. You can also prevent data collection (including your IP address) through cookies by installing the browser plug-in available at
https://tools.google.com/dlpage/gaoptout.
Our website may contain links to third-party websites over which we have no control. CheersFlights is not responsible for the privacy practices or content of such sites. We encourage you to review the privacy policies of any third-party websites you visit, as their practices may differ from ours.
If you have any questions, requests, or complaints regarding the collection, use, or disclosure of your personal information, please contact us using the details below. You may request access to, correction of, or deletion of your data, or restrict further processing, by emailing us at privacy@cheersflights.com. We will respond to all such requests within one month of receipt.
If you have concerns about how we handle your information, please contact our Data Protection Officer at the same address. We aim to resolve all privacy-related inquiries as quickly as possible.
CheersFlights may update this Privacy Policy from time to time. Any revisions will be posted on our website at www.CheersFlights.com.au. We encourage you to review this page periodically to stay informed about any updates.
The CheersFlights Travel Experience
At CheersFlights, we believe travel is about people and experiences. Our expert consultants are dedicated to crafting seamless journeys and providing exceptional service from start to finish — real people helping real travellers, every step of the way.
